Texas longhorn at sunset

Our Story

MORE THAN APPAREL

The Brand

Built Different. Built in Texas.

Texas Type Shi was born from a simple idea — that premium apparel should reflect the people who wear it. Hardworking. Loyal. Proud. The kind who get up before the sun, keep their word, and show up for the people they love.

Every hat, every tee, every hoodie is engineered for the way Texans actually live — on the ranch, on the lake, on the sidelines, and everywhere in between.

Friends around a campfire in Texas

What We Stand For

OUR VALUES

HARD WORK

Show up. Do the work. Earn it.

LOYALTY

Family, friends, and the land we live on.

FAITH

Quiet, steady, and bigger than us.

FAMILY

Blood, chosen, and everyone in between.

FREEDOM

Live by your own code.

TEXAS PRIDE

There's nowhere else like it.